The sign outside of Turner and Company reads: Dogs Welcome. Indeed, at the flagstone entrance, a Labrador retriever and a mini poodle greet customers to the women’s clothing store. In 2004, Turner and Company originated as a mobile store inside a custom-built trailer that owner Ashley Rust took to horse shows around the country. The selection at her brick-and-mortar store, which opened in Willowdale Town Center on September 6, is influenced by those years on the horse show circuit.
Rust describes her style as “elevated casual.” Her staples are denim, sweaters, and outerwear. These days, she says, “Great jeans go anywhere.” Turner and Company carries contemporary, flattering clothes that are extremely wearable.
“All of my lines have a huge focus on fabrics and feel,” says Rust. She’s drawn to soft, high-quality items by established lines, such as J Brand, Citizens of Humanity jeans, Joie tops, and Eric Javits hats.
In outerwear, Rust favors lines that are practical and stylish, such as Australian Blundstone boots and British Barbour jackets. “It rains so much in England that they know their outerwear,” she jokes.
Rust has also had some items custom-designed, such as hand-made belts styled after those worn by Argentinian Polo players. Because Rust hand-sells her items, she knows exactly what her customers want. “I can visualize the customer I’m buying for,” she says. “People can trust my vision for their look.” Oh, and if you’re wondering about the name: Turner is Rust’s middle name. And the “Company"? That would be the dogs.
Learn more about Turner & Company by visiting their Facebook page.